The three enemies
- Light breaks down citrus and delicate florals within months.
- Heat accelerates oxidation and turns naturals sour.
- Air enters every time you spray and slowly dulls the top notes.
Where to keep a flacon
A closed drawer or the original box, in a room that stays between 15 and 22°C. Never a bathroom, never a windowsill, never a car.
A well-stored eau de parfum stays true for three to five years. A badly stored one is tired in twelve months.
Handling
- Keep the cap on — it slows evaporation.
- Store upright to protect the sprayer seal.
- Do not decant into unlined metal.
- Finish smaller bottles first.
Signs a fragrance has turned
A sharp, vinegary opening, a darkened liquid or a flat dry-down. Once turned, it cannot be recovered. Pair this with longevity technique to get the most from every bottle.
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